CASE STUDIES

HÄAGEN-DAZS Brand Franchise Extension Frozen Yogurt Line Introduction

		Identified frozen yogurt as the way to expand the Häagen-Dazs Ice Cream Franchise
		Created Product and Packaging ideas
		Conducted interactive brainstorming sessions between Marketing and R&D
		Conducted consumer focus groups

NATIONAL DAIRY BOARD Business Franchise Expansion

		Developed 5-Year Strategic Action Plan with Category Growth Directives for the entire Dairy Industry
		Industry Task Forces established to work on implementing Tactical Plan in Key Opportunity Areas.

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