CASE STUDIES

DOLE FOODS Breakfast Juice Line Extension Pine-Orange Banana Introduction

		Largest selling Dole Juice product within one year
		Progressive Grocer's New Product of the Year
		Created concepts and names, positionings
		Conducted consumer focus groups
		Conducted analysis of Quantitative research

DOLE FOODS Paradise Fruits

		Created idea, developed positionings, conducted consumer qualitative research.  Analyzed qualitative consumer research.
		Introduction and roll out exceeded all projections.

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