The New Marketing Network - Case Studies 6

CASE STUDIES

MRS. SMITH'S BAKERIES

New Product Line Introductions
Restaurant Classics, Cobblers

		Both made the "10 & 10" list: º Top 10 New Products of the Year º Gain 10 share points
		Positioning, Packaging, Name
		Moderated consumer focus groups

MRS. SMITH'S BAKERIES

New Product Introduction
Cookies'n Cream Pies

		Conducted Ideation Session with corporate and ad agency teams
		Created Name, Positioning
		Moderated consumer focus groups

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