CASE STUDIES

ENTEMAN'S / OROWEAT New Product Line Introduction Good Snack Bars

		Introduction of Oroweat's mass market entry into the healthy snack bread / energy bar category
		Created positionings, product shapes, names and package designs
		Moderated consumer focus group

TYSON FOODS New Product Introductions

		Looney Tunes Kids Meals
		Chick 'n Quick Dinners
		Premium Selections
		Tyson Chicken Wings

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