CASE STUDIES

KRAFT Microwave Foods

		Conducted situation analysis
		Created Product Ideas, Positioning, Names, Packaging
		Conducted consumer focus groups
		Key findings used as a basis for product development and positioning for all Kraft Microwave Foods

		Created seasonal positioning for Grape-Nuts as cereal to Heat in the Microwave in the winter
		Dramatically turned around slumping winter sales of Grape-Nuts

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