CASE
STUDIES
 |
PACIFIC
POWER & LIGHT
New
Product Introduction
Power Conditioning Products
|
| |
|
Introduction
exceeded goals by 50%. Highlighted in the PacificCorp Annual
Report and Pacific Powers Strategic Plan |
| |
|
Created the service, developed positionings, conducted consumer
focus groups |
|
PACIFIC
POWER & LIGHT
New
Service Introduction
Home Wiring Service
|
| |
|
The
program was so successful that the marketing approach and products
were franchised to other utility companies |
| |
|
Created
product concepts, developed positionings, conducted consumer focus
groups |
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