The New Marketing Network - Case Studies 3

CASE STUDIES

BANQUET FOODS

Chicken Hot Bites

		Nationally repositioned Chicken Nuggets, giving it a new name, new packaging and a new advertising campaign.
		Increased sales by 18 share points in two months.

Del Monte Foods

New Product Introduction
Del Monte Salsas

		Created product concepts, positionings
		Moderated consumer focus groups
		Introduction of a new line of Del Monte Salsas

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