The New Marketing Network - Case Studies 5

CASE STUDIES

MJB RICE CO.

MJB Microwave Rices

		Introduction of the first microwave rice
		Created Product Idea, Positioning

SAM'S CLUB

Club Store Imaging

		Club Stores' appearance modified, based on the results of the project
		New services and promotions created
		Created research materials, strategies, promotional ideas
		Moderated consumer focus groups

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